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Last updated: 01 May, 2007
Page 42
Gallaher has added a Black variant to its Benson & Hedges line-up. Benson & Hedges Black is described as a full-flavour 10mg cigarette. Priced at £4.89, it competes in the value-for-money sector. It comes in a slide pack, which has been a big hit with smokers of Benson & Hedges Silver. Explaining the launch, Jeremy Blackburn, Gallaher's group communications manager, says: "Benson & Hedges Black will appeal to the 70% of UK smokers who prefer the taste of a full-flavour cigarette. Black is all about affordable style and it will be especially popular with young adult smokers." 01932 372000
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