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Last updated: 01 June, 2007
Page 66
BP has added a chicken caesar flavour to its successful Wild Bean Café wraps range. At the same time, the whole range has new packaging which aims to deliver better stand out in the chiller plus clearer nutritional information including fat, salt and calorie content. The wraps are produced by Cheshire-based Gibsons Foods and are sold in more than 200 sites across the UK. Gibsons' spokeswoman, Emma Herring, reports that chicken variants are still the most popular and the new caesar flavour is already selling well. 0151 357 7000
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