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Last updated: 01 June, 2007
Page 66
Three new flavours have joined the PJ's Smoothies range: look sharp; rainforest acai; and black & blue. In addition 'what a night' has replaced 'daily detox' and 'energy boost' now has added yerbe mate. Pepsico marketing director, Will Ghali, reckons the brand's new 'fruit with an edge' positioning projects a fun image and differentiates it from other products on the market. 01189 306666
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