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Last updated: 01 June, 2007
Page 66
Kellogg's is simplifying its range for the convenience sector. The core range of snacks and cereals will include popular lines like Special K, innovative products such as Optivita and indulgence items like Crunchy Nut peanut crisp bars. Fourteen cereal lines and 10 snacks will be pricemarked to communicate value to consumers. 0870 240 2393
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With fuel volumes down, Arval cards under threat, and question marks over tobacco and alcohol, how concerned are you about the health of your business over the next 12 months?
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