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Last updated: 06 August, 2007
Page 44
Colman's has revamped its packet sauce range to reassure consumers that the products contain no artificial colours or preservatives, no hydrogenated fats and no added MSG. There is new natural-look packaging, improved recipes and extra varieties including chicken & mozzarella pasta bake and hunter's BBQ chicken. There are also new gravy sachets: beef, chicken and lamb & mint. Available from this month, the changes will be supported by a £1.5m campaign, including TV ads from September to November, to encourage shoppers to re-appraise the dry sauces category. 0800 281026
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