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Last updated: 06 August, 2007
Page 44
Coca-Cola and Coke-Zero are running a footie-tastic promotion on their cans and bottles this month. The 'Win A Real Saturday' campaign gives customers the chance to win tickets to watch their favourite teams live. The company is giving away one million football match tickets, with the promotion highlighted on 330ml Coca-Cola Zero cans and 500ml bottles, along with 6 x 330ml cans, 2ltr bottles, fridge-packs and 24 packs of Coca-Cola and Coca-Cola Zero. Specific point of sale is also available for retailers through their CCE sales representatives to make the most of the promotion in-store. Soft drinks are a huge opportunity for summer sales and CCE is supporting its brands for the 100 days of summer, with the 'Coke side of life' promotions. 'Win a Real Saturday' is part of the 100 days of summer brand support, which plays to key consumer passions including music and football. Coke Zero has 20 cases (each containing 24 cans) to give away - four each to five readers.
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