The distinguishing feature of 'Smooth' is that the papers are perforated with thousands of tiny holes to enhance air flow through the tobacco. They are designed to give a smoother taste, and could encourage more smokers - who currently find roll-ups too harsh - to roll their own cigarettes. The new papers - rrp 28p with a 50% trade margin - also have cut corners for ease of rolling. The duty-paid RYO market is growing at a rate of 10% year-on-year and contributes £112m annually to retailers' turnover, according to Imperial Tobacco's trade communications manager Iain Watkins: "We're confident Rizla Smooth will help to grow the RYO market. Smooth has been developed in response to extensive research."

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