The bar is flavoured with real orange and studded with honeycomb-flavour crunchy bits. It is already an established flavour within packs of Terry's Chocolate Orange Segsations so Kraft is confident it will be a hit with consumers.

Kraft says limited editions of Chocolate Orange drive sales, creating excitement at the point of purchase, bringing new customers to the brand and encouraging multiple purchases.

Retailers can create eye-catching displays in store by using the shelf-ready displays and shelf-edge strips. Packs are price-marked at 35p exclusively for the convenience trade.

To celebrate the launch, Kraft Foods is giving one lucky reader £250-worth of Terry's Chocolate Orange Golden Nugget Crunch.

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