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Last updated: 06 September, 2007
Page 46
Ginsters has recently revamped its entire sandwich range with eye-catching new pack designs. The range also has 11 new products, including a tasty range of premium West Country rolls, all designed to give retailers and consumers variety and flexibility. The company currently claims a 69.5% share of the forecourt market for savoury products. Its products are promoted via the award-winning 'Real Honest Food' advertising campaign. Ginsters is giving Forecourt Trader readers the chance to win £250-worth of products. These include the new Pasties of the World range which comprises Italian-style meat feast, Mexican-style spicy chicken and Indian-style spicy beef. The prize also includes deep-fill sandwiches. There are five prizes of £50-worth of products up for grabs.
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As a show of strength by dealers helped to put BP's deal with fuel card company Arval back on the table, should retailers come together more often to fight their corner on other key issues that affect their businesses?
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