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Last updated: 06 November, 2007
Page 40
Long-lasting flavour and new eye-catching packaging are features of improved Airwaves - the chewing gum designed to provide consumers with an invigorating 'kick'. The latest Airwaves - which its maker Wrigley claims is the second-fastest selling chewing gum brand in the UK - benefits from flavour beads in the gum centre which provide chewers with a long-lasting intense flavour, while the new packaging ensures greater visibility and stand out on-shelf. Airwaves menthol & eucalyptus and cherry menthol variants are available now. The new long-lasting black mint will roll out from December. Wrigley reckons the updated range will generate a great deal of interest from its loyal customer base. 01752 701107
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