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Last updated: 10 January, 2008
Page 46
Cadbury Trebor Bassett's (CTB) Easter line up includes Cadbury Treasure eggs and an Easter egg trail pack as well as an updated luxury range and new spring-themed designs across the shell egg range. Underpinning CTB's Easter activity is the company's 'Purple Goes Green' initiative. For the first time, specifically for Easter, the company is opting for a significant reduction in packaging as well as a new alliance with the National Trust to emphasise the fun element of Easter. Easter is the largest occasion in spring and confectionery plays a key role as a gift, with sales worth £273m, according to CTB. This year, with Easter Sunday falling on March 23, the season is only 12 weeks long - three weeks shorter than in previous years. This means it's more important than ever to ensure products are on-shelf from the beginning of January and are available on shelf right up until Easter weekend. 0870 2400861
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As a show of strength by dealers helped to put BP's deal with fuel card company Arval back on the table, should retailers come together more often to fight their corner on other key issues that affect their businesses?
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