 |
Last updated: 04 March, 2008
Page 44
Pepsico has launched Tropicana into the smoothie market. The pure fruit products aim to capitalise on the fast-growing smoothie sector, which according to Tropicana is currently the second-biggest segment in the chilled category - worth £210m and growing at 30% year-on-year. The smoothies come in five flavours: strawberry & banana; mango, passionfruit & pineapple; blackberry & blueberry; raspberry & pomegranate; and apple, pear & cranberry. Pepsico is backing the launch with a £5m spend. Rrp is £1.79 for a 250ml size and £2.99 for a 1ltr carton. 0118 9306666
|
Site search
Register free
Poll
With fuel volumes down, Arval cards under threat, and question marks over tobacco and alcohol, how concerned are you about the health of your business over the next 12 months?
 |
 |
