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Last updated: 31 March, 2008
Page 70
Tropicana is showing its 'Spirit' by giving retailers the chance to win three cases of each of its new exotic sparkling soft drinks. Tropicana is set to refresh the category with Tropicana Spirit - a more natural, healthier alternative to traditional carbonated soft drinks. A naturally tasty blend of 70% juice and 30% lightly sparkling mineral water, it also provides one of the recommended five-a-day fruit and vegetable portions. Tropicana Spirit comes in three flavours; Orange & Mango, Blueberry & Blackberry and Lemon & Grapefruit - targeted predominantly at the impulse sector. Tropicana Spirit has a rrp of £1.29 for a 400ml bottle, packed 12 bottles to a case.
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As a show of strength by dealers helped to put BP's deal with fuel card company Arval back on the table, should retailers come together more often to fight their corner on other key issues that affect their businesses?
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