 |
Last updated: 31 March, 2008
Page 70
Jakemans is investing in a trade and consumer campaign to increase awareness and drive sales after celebrating becoming one of Britain's few centenarian brands. According to Jakemans, its soothing menthol sweets contain the finest ingredients, and this together with the taste and effectiveness of the products has been a major part in the success of the company. Particular effort is being made to increase distribution in forecourt shops, which can stock up from wholesalers like Booker or Bestway. Jakemans is giving away five cases of each of its flagship 100g menthol bags (each bag has 69p rrp), including Throat & Chest, Honey & Lemon Menthol, Cherry Menthol and Menthol & Eucalyptus.
|
Site search
Register free
Poll
With fuel volumes down, Arval cards under threat, and question marks over tobacco and alcohol, how concerned are you about the health of your business over the next 12 months?
 |
 |
