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Last updated: 02 May, 2008
Page 49
General Mills UK is giving forecourt retailers the opportunity to refresh their sales this summer with its new Limited Edition Häagen-Dazs raspberries & meringue ice cream. Only available until September, the new variety is a combination of vanilla ice cream swirled with raspberry sorbet and crunchy meringue pieces. Raspberries & meringue will benefit from the £5m support package for Häagen-Dazs during 2008. The good news for retailers is that this new flavour, along with the rest of the Häagen-Dazs summer range, taps into the current consumer trend for treating. General Mills has one prize up for grabs - comprising six cases of 500ml packs of the new raspberries & meringue flavour.
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As a show of strength by dealers helped to put BP's deal with fuel card company Arval back on the table, should retailers come together more often to fight their corner on other key issues that affect their businesses?
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