Fox's biggest fan - Forecourt Trader

Fox's biscuits is running an ad campaign which features characters developed with animators behind Disney's Chronicles of Narnia.

The promotion is part of Fox's relaunch which also includes investment in new product development, logo, packaging and website design.

The ads feature new character Vinnie, who is dubbed Foxes biggest fan. All this is part of a £5m support package for the brand for 2008.

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