 |
Last updated: 02 June, 2008
Page 66
Ribena is supporting its new 100% Pure Juices with the launch of a £3m TV and radio ad campaign. The Juicer campaign shows the difficulty of juicing your own fruit through a series of slow-motion shots - including a woman getting splatted with juice. The company is spending £2.6m on the summer TV campaign, which will be supported by a £600,000 spend on breakfast radio, and runs until the end of July. Ribena senior brand manager Ruth Irving says: "Our biggest-ever product launch will bring in new consumers to the 'good for me' category and will open up a new drinking occasion for Ribena - breakfast." 0800 0963666
|
Site search
Register free
Poll
As a show of strength by dealers helped to put BP's deal with fuel card company Arval back on the table, should retailers come together more often to fight their corner on other key issues that affect their businesses?
 |
 |
