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Last updated: 18 July, 2008
ExxonMobil is to focus on its premier lubricant brand by moving to a 100% Mobil offering at Esso sites. The company said the decision was in response to an increasing number of vehicles requiring specific grades of oil, and in most cases a specialised synthetic oil. ExxonMobil will now solely stock its Mobil range of products in its Esso service stations. Andrew Sarratt, ExxonMobil’s service station and Mass Merch. lubes manager, commented: “In response to the growing demand from the automotive sector for specific oil, we decided to solely stock our Mobil range of products and by doing that we can present a stronger offering to the consumer, further increasing the brand awareness of Mobil.”
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