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Last updated: 04 August, 2008
Page 40
Red Bull Cola is already a big hit in forecourts. According to AC Nielsen data the 355ml can, which was launched in April, has shot to the number 19 spot in the list of single serve soft drink SKUs. The premium cola contains 100% natural ingredients including both the original kola nut and the coca leaf. The brand is in for a further boost thanks to the Red Bull Air Race World Series which arrives in London this month. During last year's race Red Bull placed 40,000 individual items of branded point of sale material and enjoyed its six biggest weeks of sales ever. 020 7434 0100
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