A new economy cigarette brand, JPS 'Silver', has been launched by Imperial Tobacco to cater for the growing number of adult smokers who are moving down through the cigarette price sectors into the economy sector -which contributes more than £1bn a year to retailers' turnover. Offering more value in a tough economic climate - and expected to be a significant player in the economy sector - the JPS 'Silver' range bears all the usual JPS insignia, but in silver. The range includes King Size in Blue, Silver and Menthol at £4.21 for 20; £2.12 for 10; and Superkings in Blue and Menthol at £4.25 for 20.