It will include a limited-edition detox design featuring a drop of water on single bottles and six-packs, together with the message that the body needs 21 days to make a healthy change. The campaign will also promote the purity of the product and provide a health message on the back of the bottles.

The three-week campaign is due to start on January 2 and includes press and radio ads - Danone says the detox message is part of its £6m spend in 2009.

This is the ninth year of the detox campaign, and the new design and pos will be available from the end of the month in store.

0208 7995800

Printer friendly version

Email this article to a friend

Bookmark this

---