The Galaxy range is being extended with five new lines. Following the successful addition of Galaxy orange & shortcake to the More To Share range earlier in the year, the variant is now available in 45g bar and 120g large block formats.
Also new is the Galaxy Little Bit More range of 75g packs. There are three variants: smooth milk, caramel and cookie crumble.
The brand is backed by an £11m investment this year with £4.7m set aside for October onwards.
According to IRI data, Galaxy sales are up by more than 14%.
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