New from Wrigley is Hubba Bubba Colours – a bubble gum that colours chewers’ tongues blue or green.

Available now, as a limited edition for six months, rrp is 20p for a single pack of five chunks.

Retailers are urged to stock up now as Hubba Bubba Colour’s fruit flavour, novelty effect and vibrant packaging are expected to be a big hit with kids.

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