All Forecourt Trader articles in August 2007
View all stories from this issue.
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News
Shell rolls out V-diesel
Shell V-Power diesel is being rolled out nationally following a successful launch in the south east last November.Nick Adams, general manager retail sales & operations, said: "With the popularity of diesel growing all the time, we hope to improve the driving experience of many more diesel drivers."
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Analysis
Wash out
This summer’s floods caused havoc at forecourts across the country - but it was when the water started to drain away that the real problems started.Some forecourt operators have been so badly hit they are expecting to be closed for weeks. For others, the repair work and insurance claims could ...
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News
Take the pain out of stains
Carpet care company 1001 is relaunching its top selling spot stain remover this month. The Trouble Shooter Ultra has a 4-in-1 cleaning action which eliminates stains, neutralises odours, conditions fabric and protects carpets and upholstery from future spills. From mid-August it will come with a new citrus fragrance with a ...
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News
One-a-day snacks
Muller UK is launching a new range of smoothies and yogurts aimed at health-conscious snackers. The One-A-Day yogurts and yogurt drinks contain one fruit portion and are made with natural ingredients.The launch is being backed by a £5m campaign, including TV advertising, posters and launch-price promotions. The yogurts contain a ...
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News
Naughty but nice
Luxury ice cream company Haagen-Dazs is boosting its retail profile with a national TV campaign. The naughty ads aim to sum up the enjoyment associated with the brand through communicating ’The Longer Lasting Pleasure’ message of slowly melting ice cream. The end frame focuses on the Haagen-Dazs minicup multi-packs - ...
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News
Summer misery
The rain certainly seems to have been on a mission this summer. And drowning people’s homes and businesses seems to have been one of its goals. The pictures of cities and towns under water have made us all shudder, and if you’ve ever been a victim of a flood you’ll ...
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News
New plant room kit
Istobal has teamed up with Esso to bring out a pre-prepared plant room for car wash or jet wash equipment.The unit comes with the relevant equipment pre-installed so the retailer just needs to add it to a prepared slab and connect the services. This reduces time on site as ...
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News
Important mat-ters
Gripfit is offering retailers a fixed-frame mat which it claims is an easier and cheaper alternative to traditional entrance mats.Instead of the loosely-fitted matting placed into floor recesses, businesses can now fill in the well and replace the mat with a fixed-frame mat. A low-profile frame is fitted onto the ...
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News
Pot idol promotion
Fans of Simon Cowell may get the chance to see their idol in the flesh thanks to a promotion by Pot Noodle.The snack brand has teamed up with the hit TV show X Factor to run an on-pack instant win offer.Consumers have a one in six chance of winning X ...
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News
Ice tea time
Saka natural mineral water is launching an ice tea product onto the market.Available in lemon ice tea and peach ice tea, the drinks are 100% natural and made with Saka natural mineral water from the Koroglu Mountains in Turkey and black tea extracts. The producer claims they contain no artificial ...
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News
Pizza hits the road
Goodfella’s has kick-started a nationwide roadshow to sample its award-winning pizza range.The event takes in 14 locations - from Manchester Piccadilly railway station to the Bristol Balloon Fiesta.More than half a million pizza samples will be given away to generate maximum publicity around the brand and attract new customers.To generate ...
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News
Healthdrive
consumer lifestyle changes mean sales in the food-to-go sector are rising - but customers are getting very picky about what they eat. A growing number want healthier lines - things like wraps, low-fat sandwiches or even sushi - and these products are slowly finding their way onto forecourts.According to the ...
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News
Mornflake’s golden oats
Mornflake has teamed up with Lyle’s Golden Syrup to add a new instant porridge to its cereal range in the UK.Targeted at adults, Lyle’s Golden Syrup Oats is an instant porridge that comes in handy microwavable sachets.There are 8 x 39g sachets per pack, with a RRP of £1.79. ...
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News
New name for Garage Watch
The name Garage Watch will now disappear, as the trade association set up during the fuel crisis of 2000 to safeguard the interests of rural retailers becomes fully integrated into the Federation of Petroleum Suppliers.From August 1, it will become known as the FPS Forecourt Division.Mark Bradshaw, founder of the ...
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NewsGlint of hope for flood-hit retailers
Despite the worst floods in living memory, retailers should use the opportunity to improve their businesses, according to James Lowman, chief executive of the Association of Convenience Stores. Many retailers have been feeling the effects after water poured into their businesses, wrecking years of work and causing hundreds of thousands ...
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News
How to enter Giveaways
Simply write your name, address and telephone number on a postcard or a sealed envelope stating what you want – Coca Cola or Pernigotti – and we’ll do the rest, including delivery. Send it to Forecourt Trader, Broadfield Park, Crawley, West Sussex RH11 9RT by August 31.
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NewsIn the surgery this month - Merringtons Stores, (Premier/Power Fuels) Droxford, Hants
Driving north on the A32 from Fareham towards Alton, I passed through the small village of Droxford. I was wondering how the Murco garage and its unaffiliated shop made a satisfactory living, when about a mile further on I saw a Power fuel pole and then its Premier store.How can ...
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News
Detect to protect
Never has it been more important to take care of your wet stock. Obviously it’s an extremely valuable commodity and any losses are money - or fuel - down the drain. However there are bigger issues at stake - namely protecting the environment. Cause damage to the environment and it ...
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NewsThe dark side
Last month we observed that on the usual indicators of shop efficiency, the forecourt shop had seemingly come of age and was a paragon of success. Surely even the most hard-bitten and cynical petrol retailers had something to smile about? The response from some readers and clients was slightly more ...