All Forecourt Trader articles in January 2011
View all stories from this issue.
-
News
Valli victorious
Valli Forecourts’ strategy is straightforward: take an old, traditional forecourt and knock it down to build a modern site with a strong convenience offering, lots of parking, a good valeting offer and a free ATM to give customers good value for money in these cash-strapped times.The Top 50 Indie company ...
-
News
Surprise, surprise
Ferrero is backing its Kinder Surprise range to the tune of £14m. Support includes TV advertising which kicks off on February 7 the brand’s first TV ads in seven years.
-
News
Survey says Tesco is top
Supermarket giant Tesco is the UK’s favourite fuel retailer according to a new survey of motorists conducted by independent market analyst Datamonitor. A survey that asked car owners about their motoring habits puts Tesco top for fuel price, customer service and quality of its forecourt shop offer. Second ...
-
News
A real ray of sunshine
Tropicana is launching a multi-million poundmarketing campaign. Called Tropicana: Your Daily Ray of Sunshine, it aims to brighten consumers’ mornings and firmly establish the juice as part of their daily ritual. The campaign launches this month with national TV and press advertising that will run until the end of April. ...
-
News
Ppp...pick up a wafer
United Biscuits has added a new caramel wafer variant to its McVitie’s Penguin range, in a nine-pack with a rrp of £1.86.Now worth over £4m, the McVitie’s Penguin Wafer range has become a popular addition to the brand since it was introduced in 2008.Matt Brown, brand director at UBUK, comments: ...
-
News
Paper trail
KeepsakesWhenever the subject of accounts and record keeping crops up in this column, it tends to result in a bit of a yawn in some quarters. After all, everyone produces accounts in some form already, don’t they? It’s one thing to have ’accounts’ and we can’t imagine anyone in ...
-
News
Shaking up pancakes
Betty Crocker is gearing up for its biggest-ever Pancake Day on Tuesday March 8.Its Shake to Make pancakes will be advertised on TV for a record 18 days.According to IRI data, 6.8 million pancake batter units were sold around Pancake Day last year and Betty Crocker’s support saw its unit ...
-
News
Nice and spicy
Ginsters has added a large spicy pork roll to its range, made with fresh British sausage meat, jalapenos and Cajun spices. A 25% extra-free offer supports the launch.
-
News
Results of this month’s online poll:
Is running a good convenience store business the only way for petrol retailers to survive in this current climate of high fuel prices? yes 92%no 8% It seems the majority of retailers believe that a good convenience offering is the key to success as fuel prices ...
-
News
Total media solution
Tokheim will introduce a complete media solution at this year’s IFFE, held from February 27 to March 1 at the NEC, Birmingham.The TQC-VGA system will combine a large integrated display screen with Tokheim’s new easy-to-use media software platform, and allow retailers to add content from anywhere in the world. With ...
-
News
Mary Portas at Pro-Retail
New initiatives designed to showcase best-in-class retailing practice will feature alongside traditional favourites at Palmer and Harvey’s Pro-Retail 2011. The future of retail, new food-to-go concepts, and the popular category zones, will all feature at the packed show alongside appearances from TV’s Mary Portas, a champion of the ...
-
News
Touchless installation
The first Laserwash Smart 360 car wash in the UK has been installed at First Motorway Services in Magor, Monmouthshire. The state-of-the-art and highly-computerised touchless car wash recycles more than 90% of the water it uses.Vehicles are washed using high-pressure water, bug pre-solution, two types of soap, three-coloured foaming polish, ...
-
News
IFFE is a must for indies
The launch of Indie 5000, the project that targets single-site dealers or those with a handful of sites, is backed by an industry dinner at IFFE 2011 on Sunday February 27 as well as special presentations at the show. These include: Optimising property value and business exit strategies ...
-
Analysis
Ray of hope
Chancellor George Osborne has given the forecourt industry and UK motorists a glimmer of hope by saying he is considering cancelling the fuel duty increase due to take effect in April.Following mounting pressure to rethink the 1ppl duty hike, which after the addition of VAT and inflation would ...
-
News
Hipp relaunches range
Hipp Organic is relaunching its entire baby food range with new recipes, an improved brand identity and fresh new pack design.The original range of products and flavours remain but will be joined by juicy tomato & sweetcorn pasta with beef and sweet carrot & pea risotto with chicken, both in ...
-
News
Grab yourself some toffees
From a tiny sweet shop in Longton, Stoke-on-Trent during the 19th century, Edward Joseph Walker began making delicious toffee for a handful of local customers. Using only the finest ingredients he created a unique recipe which is still used today, making Walkers’ toffee a favourite worldwide ...
-
News
Steady as she goes
Having seen many of the major suppliers, backed by their parent companies, put retail assets and, in some cases, refineries up for sale, dealers across the country are rightly questioning whether any oil company is serious about the UK market, according to Keith Jewers, director of Gulf Retail.He has reassured ...
-
News
Glimmer of hope
People from all walks of life are now talking about fuel prices. It’s a topic on everyone’s lips and drivers are even being forced to change their driving habits in the hope of saving a bob or two. But is that a small glint of light at the ...
-
News
Gem of a loyalty system
HTEC has launched a loyalty system for smaller retailers. GemPoints is described as a simple-to-operate, low-cost loyalty solution with secure smartcard technology, allowing retailers to operate a comprehensive loyalty scheme.Retailers can issue and redeem points, run promotions or special offers and collaborate with other retailers to maintain longer-term customer loyalty. ...