All Forecourt Trader articles in May 2009
View all stories from this issue.
-
News
Singing for summer
Coca-Cola Great Britain is aiming to capture "the essence of summer" with its new ad entitled Yeah Yeah Yeah La La La. It aims to inspire people to say ’yes’ to the opportunities summer brings with an ad featuring an exclusive track written and produced by Calvin Harris. It is ...
-
News
Retailer summit
An industry-wide consultation, that will set the agenda for local shops into the next General Election and beyond, was announced by James Lowman, chief executive of the Association of Convenience Stores, at last month’s Summit ’09 in Birmingham.Around 400 delegates attended the annual event, which was this year structured around ...
-
News
Road to recovery
UK distributor Randstad has launched a range of breakdown and emergency kits for drivers. The kits are available in three versions, from the Basic to the Ultra. They all contain a warning triangle, spare bulb set and high visibility jacket as well as a 2,000kg tow rope, First Aid kit, ...
-
News
Paying your way
== Minimum Wage to rise == The National Minimum Wage for adults (employees aged 22 and over) will increase to £5.80 an hour from October 1. The government has accepted the Low Pay Commission’s (LPC’s) recommendation of a 7p increase from the current rate of £5.73 per hour. ...
-
News
Onwards and upwards
Up until a year ago, Palmer & Harvey (P&H) viewed itself as a very efficient traditional wholesaler and that was all - but now that’s changed. P&H says it has enhanced its market-leading delivery capabilities by offering complete, tailored solutions for its retail partners - and those include many ...
-
News
Results of this month’s online poll:
Do you think the upgrading of drive-offs to a criminal offence will do anything to discourage such crimes in the future? yes 53%no 47% A pretty even split, although a small majority of you feel that the government’s move to introduce the stricter drive-off law will work as ...
-
News
Vimto mixes it up
Vimto launches a new campaign this month built around its mixed fruit taste. The £5m relaunch has the strapline "Seriously Mixed Up Fruit" and targets the teen audience.
-
News
New look for Sherlodge
Sherlodge Garage at Lordswood near Chatham in Kent has been rebranded as a Harvest Energy site, replacing Pace.It is the first of many planned re-brands for 2009, according to a spokesman for Harvest Energy. The official launch took place last month, and involved local press and radio coverage in the ...
-
News
Race night is Jet’s treat
Jet teamed up with Royal Windsor Racecourse to treat all Armed Forces and NHS staff to a free night at the races last month. "Hosting the six-race event was a way for Jet to demonstrate to service personnel how much they are valued within their local communities," said Patrick Hudson, ...
-
News
An irreverant view from the network
An interesting thing happened the other day. We won a court case. To be honest I wasn’t surprised. This was one of those ’slips, trips and falls’ claims beloved of those wonderful, ambulance-chasing solicitors.The case had taken nearly three years to come court and it seemed inconceivable to me that ...
-
News
Police investigate scam on Shell site
Customers at one of Shell’s leading outlets in the East Midlands have been told it is now safe to use the forecourt after hundreds of people lost cash when their bank cards were cloned. Banks have been contacting motorists who used the Shell Trocadero forecourt, on the outskirts of Leicester, ...
-
News
An Ice Kinder surprise
Kinder Surprise has teamed up with the new film Ice Age 3: Dawn of the Dinosaurs for a promotion this summer. Promotional packs of Kinder Surprise, available from this month, will contain one of the characters from the film - including Sid, Scrat, Manny, Ellie or Diejo. Ferrero says it ...
-
News
Home time
As the recession bites, more of us are trading down to cheaper own-label products. And the sector which has seen the most of this is household goods. That’s according to the Recession Study March 2009, published by Harris International Marketing (Him), which found that 38% of people said they planned ...
-
News
Heinz hots up sauce sector
Heinz says it is hotting up the sauces category with the launch of Heinz Twisted Ketchup, its new spicy tomato ketchup range. The range targets adult consumers by livening up meal times while still being accessible for the whole family. And Heinz says it forms part of its commitment to ...
-
News
Vending great service
Westomatic Vending Services is being relaunched with a series of customer-focused initiatives which it says are designed to improve customer service.The changes include a fresh new logo and strapline, which reads ’The ultimate coffee house experience’.There is also a new parts warranty scheme designed to cut paperwork and simplify ...
-
NewsWKD prize is up for grabs
Accounting for over 41% of RTD volume in impulse (Nielsen Scantrak GB impulse RTD category MAT volume March 21, 2009), WKD says it is well-placed to maximise sales opportunities for forecourt retailers this summer. According to WKD, its consumers aren’t ones to plan their shopping a long way in advance ...
-
News
A naturally good offer
Snack bar company Nature Valley is inviting consumers to take a pause in their busy day with a brand new national TV campaign. The new 30-second ad, on air later this month, will spearhead the brand’s overall £4m marketing support package. The ad depicts office workers seemingly ’landing’ in a ...
-
News
Starburst goes smooth
The Wrigley Company is adding a new product this summer called Starburst Smoothies. The company says the sweets combine the taste of fruit with creamy yoghurt flavour and are available in three variants: Strawberry & Banana; Blueberry, Strawberry, Yoghurt; and Mango & Passion. The front of packs will also feature ...
-
News
Go sweet on new Nibl
Whitworths is launching a new range of healthier, indulgent fruit, nut and chocolate mixes on to the market. The Nibl products come in four flavours: berry cherry choc; jaffa berry choc; fruit, nut & berry burst; and tropical feast, with a 45g (rrp 69p) aimed at the convenience sector. There ...
-
News
Giving health a shot
Voltz Distribution UK has secured the rights to distribute the Voltz 5 hour energy shot. The drink is described as a healthy alternative to the usual energy shots - it is made up of a combination of B vitamins, amino acid and anti-oxidants. Rob Arnold, chief executive officer of Voltz ...