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product news: New campaign for Lipton Ice Tea

05 June, 2015

Britvic and Pepsi Lipton International have launched their biggest multi-channel summer campaign for the Lipton Ice Tea brand.

Targeting the brand’s core audience of busy 18-34 year olds, the campaign is centred around a series of London-based events which aim to get Londoners to break from their normal routine and experience their city in a different way. The events series will be supported by advertising, social media activity and experiential sampling.

Events will include a 100m slip and slide at Kings Boulevard in Kings Cross on the 19th and 20th June and a DJ set at Old Street Roundabout with DJ Norman Jay MBE on the 10th July. Media partnerships with TimeOut and XFM will encourage users to sign up for a chance to win tickets.

Kevin McNair, GB marketing director for Britvic, commented: “We are very excited about the launch of this consumer campaign for Lipton Ice Tea. By driving awareness and excitement around the new-look and extended range we are confident the campaign will result in greater sales for retailers and operators alike.”

www.beadaybreaker.co.uk





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Weekly retail fuel prices: 12 November 2018
RegionDieselLPGSuper ULUL
East137.08139.69129.73
East Midlands136.60139.38129.02
London137.0265.40139.68129.22
North East136.4569.90142.07128.06
North West136.60138.23128.71
Northern Ireland135.0969.90137.92128.64
Scotland137.07136.04128.45
South East137.4666.90139.94129.99
South West136.7567.90139.46129.38
Wales136.47135.40128.21
West Midlands136.02140.93128.76
Yorkshire & Humber135.86140.71128.57

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