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product news: New campaign for Lipton Ice Tea

05 June, 2015

Britvic and Pepsi Lipton International have launched their biggest multi-channel summer campaign for the Lipton Ice Tea brand.

Targeting the brand’s core audience of busy 18-34 year olds, the campaign is centred around a series of London-based events which aim to get Londoners to break from their normal routine and experience their city in a different way. The events series will be supported by advertising, social media activity and experiential sampling.

Events will include a 100m slip and slide at Kings Boulevard in Kings Cross on the 19th and 20th June and a DJ set at Old Street Roundabout with DJ Norman Jay MBE on the 10th July. Media partnerships with TimeOut and XFM will encourage users to sign up for a chance to win tickets.

Kevin McNair, GB marketing director for Britvic, commented: “We are very excited about the launch of this consumer campaign for Lipton Ice Tea. By driving awareness and excitement around the new-look and extended range we are confident the campaign will result in greater sales for retailers and operators alike.”

www.beadaybreaker.co.uk





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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East124.9460.90131.85122.27
East Midlands124.34132.31121.54
London125.0662.90132.42122.10
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
Scotland124.5774.90130.88121.33
South East125.1561.40132.52122.48
South West124.73130.24121.91
Wales124.44128.57121.19
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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