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product news: Ginsters expands portfolio

17 July, 2015

Ginsters is expanding its portfolio with the launch of two new limited edition savouries – a Pulled Pork Slice and a Steak & Cornish Blue Cheese Pasty. The new SKUs will launch on 22nd July for 12 weeks.

The Pulled Pork Slice follows the successful launch of the Ginsters Pulled Pork Sandwich and comprises tender British pork, soaked in a rich onion gravy with pork and thyme stuffing, a hint of whole grain mustard, wrapped inside a puff pastry case and baked until golden.

The Steak & Cornish Blue Cheese Pasty is a Ginsters twist on the Steak and Stilton pasty, created with locally sourced smooth and creamy Cornish Blue Cheese, British beef, potato, onion, mature cheddar cheese and cracked black pepper, encased in light puff pastry.

Linda Evans, sales and marketing director at Ginsters, commented: “Our latest limited editions have been inspired by the flavour trends at the moment and modern twists on classic favourites. Pulled Pork has seen a surge in popularity in both the food-to-go and prepared meals category, while the Steak & Cornish Blue Cheese Pasty reflects our commitment to using the best quality locally sourced produce.”

Ginsters limited edition savouries will benefit from POS support and will be available from 22nd July with an RRP of £1.99.

01579 386200

www.ginsters.co.uk

Keywords: Ginsters




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