Forecourt Trader - 30 years at the heart of the fuel retailing community
product news: Mentos teams up with Spotify
Published:  22 July, 2015

Mentos has teamed up with digital music service Spotify to launch Mentos Freshener; a smart app designed to freshen up playlists. The digital and social partnership will run for six months and will be supported by competitions and advertising.

To activate the campaign Mentos will be giving away £1,500 worth of prizes to encourage users to trial the app. Anyone with a Spotify account can visit MentosFreshener.com where their existing playlists will be analysed using innovative Mentos technology to freshen it up.

The newly generated playlists take into account an individual’s preferences and populate them with inspired choices based on the latest tracks and up and coming artists. The refreshed playlist can then be shared via Facebook or Twitter for a chance to win Spotify premium codes.

The campaign will be additionally supported with advertising on the Spotify website in Q4.

Mentos brand manager Claire Powley commented: “We’re really excited about this partnership. Working with Spotify enables us to further position Mentos as a young and fun brand that puts its fans first and is always thinking up new and exciting ways to engage with them. We’re confident it will be a great success.”

01753 442100

www.perfettivanmelle.com




  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 18 March 2019
RegionDieselLPGSuper ULUL
East130.8557.70132.89121.68
East Midlands130.41132.10120.99
London130.92134.14121.81
North East129.47134.52119.63
North West129.89131.08120.36
Northern Ireland128.4464.90126.23119.33
Scotland130.47133.90120.76
South East131.14134.22122.06
South West130.59131.37121.41
Wales129.62127.41119.99
West Midlands130.2569.90135.09120.96
Yorkshire & Humber129.66133.59120.01

Most read

As Shell and Gulf launch new loyalty programmes, do you welcome such schemes as a way of boosting business?

Calendar

See all events