Forecourt Trader - 30 years at the heart of the fuel retailing community

One million balls

06 August, 2015
Page 48 

Coca-Cola Great Britain has launched its Rugby World Cup 2015 campaign with an on-pack promotion that is giving away up to one million limited-edition Coca-Cola Gilbert replica rugby balls. The size four balls can be won across packs of Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life.

Consumers have to enter the 10-digit unique code found on promotional packs at to find out instantly if they are a winner.

A new TV campaign will roll out to support the campaign, which will run alongside out-of-home advertising. Both will reflect the new 'one brand' strategy, but with Zero leading the campaign.

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Weekly retail fuel prices: 19 March 2018
RegionDieselLPGSuper ULUL
East Midlands122.46131.58119.60
North East121.7959.90131.53118.66
North West122.0658.80129.31118.83
Northern Ireland121.4469.90127.23119.16
South East123.2769.90131.23120.66
South West122.83128.65119.82
West Midlands121.83129.90119.22
Yorkshire & Humber121.66129.86118.80

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