Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Nicocigs invests £3m in campaign

14 August, 2015

Nicocigs, now part of Philip Morris International, is investing significantly in its new Vivid E-liquid Capsule Vaping product with a £3m spend to drive trade and consumer awareness.

Marketing support will include point of sale units, in-store promotions and starter kit discount vouchers. Vivid will also be the subject of a through-the-line campaign, including sampling at festivals and events as well as PR support.

“We know that people want a vaping product with better performance and improved convenience which are the key benefits of the new Vivid,” says Nicocigs managing director Nikhil Nathwani.

“The result is a system that gives you more vapour by using next generation technology, a convenient no-spill capsule delivery and a premium range of flavours so your vaping experience is more Vivid.”

The brand has a unique proprietary design with an enhanced single coil that produces greater vapour. Its click and connect technology means that only Vivid E-liquid capsules are compatible and no filling is required which eliminates any risk of leaking.

0121 382 2285

  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

Most read

Are you feeling positive about the opportunities for growing your business in 2018?