Forecourt Trader - 30 years at the heart of the fuel retailing community

First Jet and Spar dual-branded site opens

26 August, 2015

The UK’s first Jet and Spar dual-branded site has opened following the April launch of a new convenience partnership between the fuel brand and the symbol group.

Jet Maybole in South Ayrshire is the first in a number of Jet sites that have chosen to take up the dual branding offer. The 12- nozzle site, which has been part of the Jet network since 2007, previously had Premier as its symbol group.

It has recently undergone significant refurbishment and is now four times its original size. Maybole’s Post Office has relocated to within the forecourt shop and Lottery and Costa coffee facilities are also available. The expansion at Maybole will create at least 10 jobs as the business develops.

Jet Maybole’s owner, Brian Connolly, commented: “Running this size of store, we needed guidance and Spar has really helped us throughout the redevelopment process. We were keen to develop our forecourt offering to establish a modern shop within the town centre.

“We required a support package for this scenario and the obvious choice for me was to join Spar. When they announced an interest in branding within the forecourt market this seemed perfect timing. We have been a Jet customer for seven years and when the Jet/Spar agreement was announced this was the perfect solution for us.”

Bill Mair, sales director for CJ Lang & Son, Spar’s wholesaler for Scotland, added: “We wish Brian and his team every success with the Maybole site. The dual branding looks great and this, coupled with the recent investment in the site, is sure to attract customers old and new to both the forecourt and vastly improved convenience store. Thanks to the new partnership with Jet, we’re likely to see Spar’s presence on forecourts increase considerably in the future as more and more dealers see the benefits of partnering with two leading retail brands.”

Paul Yates, Jet territory manager, Scotland, commented: “We believe that this partnership offers our existing dealer network – and any new sites that join – an opportunity to strengthen their own unique retail offering by combining two well-established and respected retail brands. We’re already in discussions with a number of our existing and prospective dealers who have expressed an interest in moving to dual branding.”





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