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product news: Aero given temporary makeover
Published:  28 August, 2015

Nestlé Confectionery’s Aero brand has unveiled a collaboration with British fashion designer Matthew Williamson to create a limited edition wrapper design.

The new high-fashion design will feature on Aero Milk Chocolate and Aero Peppermint impulse bars (both RRP 62p), with stock available from 28th September.

The new-look packaging is an update on Williamson’s signature butterfly print, and takes its cues from the bubbly nature of Aero’s texture.

The result is a fusion of soft pink and mint shades, subtly highlighted with luxurious metallic tones, to produce a feminine design aimed to appeal to Aero’s 35-54 year old female target audience.

This autumn will also see the total Aero brand benefit from a £2m media campaign, including outdoor, digital and video on demand advertising. Within this, the limited edition bars will benefit from bespoke digital activity on Facebook designed to bring the campaign to life.

A Nestlé UK & Ireland spokesperson said: “Matthew Williamson is a well-known high-fashion designer popular with Aero’s female target audience. The beautiful new wrapper design he has created especially for the Milk Chocolate and Peppermint impulse bars are certain to capture shopper’s attention in store, generating incremental sales for retailers. To maximise sales be sure to stock up and display so your shoppers cannot miss them.”

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