Forecourt Trader - 30 years at the heart of the fuel retailing community

Caramac gets bagged

16 September, 2015
Page 72 

estlé Confectionery's Caramac brand is moving away from its bar format for the first time in its history with the launch of a Caramac Buttons sharing bag. The 110g pack has an rrp of £1.59.

Launched in the UK in 1959, Caramac is known to have a loyal, hardcore following.

Nestlé reckons the new sharing bag format will enable more opportunities for the brand to be shared.

A Nestlé UK & Ireland spokesperson said: "There is an excellent opportunity to extend Caramac into growing areas of the confectionery category such as sharing bags."

0800 6378 5385

www.nestle.co.uk





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