Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Imperial revamps Golden Virginia packs

18 September, 2015

Imperial Tobacco is introducing a new packaging design for its Golden Virginia roll your own (RYO) tobacco brand, which is designed to combine a glimpse into the brand’s future with a nod to its roots.

Imperial Tobacco brand manager Madeleine Pearce comments: “Golden Virginia has been a part of tobacco’s story since 1877, and it continues to command a 19% share of the UK RYO market and over 87% of the RYO premium sector.

“When conceiving this new packaging, we drew strongly on the brand’s iconic heritage. The result is a dazzling redesign that, quite literally, puts the ‘gold’ back into Golden Virginia.

“With the bestselling 12.5g pouch offering retailers Profit on Return rates of 10.56% when sold at RRP this legendary brand is the definition of a ‘must-stock’.”

The Golden Virginia range comprises 12.5g, 25g (inc. papers) and 50g (inc. papers) pouches, with RRPs of £5.05, £9.56 and £18.91 respectively. All three are also available in Price Marked Packs (PMPs) at £4.77, £9.15, and £18.09 respectively, while stocks last

0117 963 6636

My Account

You are not logged in.
  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 9 December 2019
RegionDieselLPGSuper ULUL
East Midlands130.01140.66126.05
North East128.45138.66124.29
North West129.1663.90138.34125.49
Northern Ireland127.22130.90123.29
South East131.04138.34126.93
South West129.9167.57137.18125.74
West Midlands129.94138.53126.11
Yorkshire & Humber129.21138.68125.42

Most read

Following a deal agreed with Harvest Energy, do you think it will be good to see the Total brand returning to UK forecourts?

Digital Edition