Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Kerry Foods introduces PMPs

18 September, 2015

Kerry Foods is continuing to support retailers following the launch of its Building a Nation of Chilled Experts programme, with a range of price-marked-packs (PMPs) across many of its best-selling chilled lines to cater for the key consumer missions in convenience: food to go, top-up and meal for tonight.

Available now across all impulse and wholesale channels, the offerings are aimed at unlocking sales growth for retailers in chilled.

Packs with the price flashes include snacking lines, such as Cheestrings singles and the newly re-branded LowLow Snack Packs Caramelised Onion and Red Pepper variants.

Retailers can also offer two PMP options on the Richmond sausage brand, either at £2.29 or £1.49, while the Mattessons range of Fridge Raiders and Sliced Cooked Meats both carry value for money on-pack flashes.

“Price-marked packs will be a key element in our Building a Nation of Chilled Experts programme to help retailers optimise their chilled offering,” comments Clare Bocking, sales director for convenience at Kerry Foods. “We truly believe in the future of chilled in the convenience channel and continue to share practical advice and solutions across our brands to maximise sales of chilled products.

“PMPs give consumers the feeling that they are getting good value for money and therefore can drive incremental sales, while building loyalty and also helping retailers to develop their chilled offering.”

0800 121 4688

www.kerryfresh.co.uk

Keywords: Kerry Foods




  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 8 July 2019
RegionDieselLPGSuper ULUL
East131.8257.70138.44127.82
East Midlands131.33138.41127.59
London131.11140.01128.34
North East129.55137.90126.73
North West130.5757.70136.49127.08
Northern Ireland128.66138.90125.50
Scotland130.72134.34127.37
South East131.9757.90137.52128.38
South West131.2957.90137.34127.49
Wales130.27135.78126.66
West Midlands131.04138.64127.72
Yorkshire & Humber130.4384.90137.01127.30

Most read

As ESSO and BP join Shell and Gulf in launching new loyalty programmes this year, are such schemes a key tool for businesses today?