Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: JTI revamps Holborn Smooth Taste image

02 October, 2015

JTI is unveiling a new look across the Holborn Smooth Taste range. Reinforcing the brandís position within the Value RYO (roll your own) category, the modernisation will see a new yellow pack design as well as a change in name from Holborn Smooth Taste to Holborn Yellow.

Maintaining the same quality tobacco blend, the house modernisation will provide a brighter, contemporary look that will feature two rotational inner designs explaining the origins of the Holborn name and its elephant motif.

From mid-October the new packs will be available across all channels in 9g, 20g (non-PMP and PMP) and 40g SKUs, all including papers. Bespoke pos and promotions within the wholesale channel will support the refresh, including an offer of £5 off when retailers buy an outer of either Holborn Yellow 9g or 20g. This promotion will be widely available from wholesalers across the UK throughout November for 3-4 weeks.

Jeremy Blackburn, JTI head of communications, commented: ďAs a long-standing success story for retailers, Holborn has become a brand synonymous with both quality and value for existing adult smokers.

ďRepresenting 32.5%, RYO remains the largest sector within the UK tobacco category, with Value RYO driving its growth. New look Holborn Yellow will ensure retailers continue to capitalise on the growing profit opportunity of Value RYO.Ē

0800 163503

www.jtiadvance.co.uk





  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 22 April 2019
RegionDieselLPGSuper ULUL
East133.73138.71126.93
East Midlands132.86137.09126.21
London133.50140.13127.73
North East131.78134.50125.79
North West132.42136.29125.88
Northern Ireland130.30133.18124.00
Scotland132.76140.06126.01
South East133.78139.62127.48
South West133.17138.78126.51
Wales132.4055.70133.90125.75
West Midlands132.61139.12126.38
Yorkshire & Humber132.13137.49125.86

Most read

Following the response by Sainsbury's and Asda to the CMA's damning provisional findings on their proposed merger, do you agree with the PRA's assessment that their proposed solutions to the concerns could result in hundreds of forecourt closures?