Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Trebor extends range

02 October, 2015

Trebor is growing its range with the launch of Softmints Lemon Mint. Available now, the new variant provides a mint flavour followed by a lemon hit.

This line extension will feature the contemporary new pack design, which was launched across the range last month to provide greater standout while keeping its identity.

To help retailers drive sales, Trebor will be launching new POS units to support the launch, while continuing to invest in TV marketing for the total brand across the autumn.

Elena Mallo, senior brand manager for Trebor, said: “Trebor is proud to be unapologetically minty and we’re continuing to be bold by launching Softmints Lemon Mint.

“Our consumer research showed very strong results, with high purchase intent and the product’s sensory attributes were found to be highly satisfying. We’re therefore hugely excited about launching this product in the category. We believe this unique flavoured line extension will intrigue and excite shoppers and ultimately continue to help drive incremental sales.”

01895 615000

www.mondelezinternational.co.uk

Keywords: Trebor




  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 15 April 2019
RegionDieselLPGSuper ULUL
East132.7461.80137.06126.04
East Midlands131.9880.90137.50125.32
London132.62139.31126.61
North East130.83137.71124.52
North West131.63135.44124.59
Northern Ireland129.55131.04123.66
Scotland131.9664.90136.81125.08
South East132.9559.90138.51126.32
South West132.2957.90137.05125.42
Wales131.3668.20132.82124.33
West Midlands131.7971.90136.78125.40
Yorkshire & Humber131.32137.91124.87

Most read

Following the response by Sainsbury's and Asda to the CMA's damning provisional findings on their proposed merger, do you agree with the PRA's assessment that their proposed solutions to the concerns could result in hundreds of forecourt closures?