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product news: HP Sauce backs Movember campaign

16 October, 2015

For the fifth year running, HP Sauce has teamed up with Movember, the men’s health charity, to show its support for the moustache-growing initiative.

Lucky ‘Mo Bros’, and for the first time ‘Mo Sistas’, can win their face on one of 50 personalised HP Sauce bottles as a way of thanking them for their support.

HP Sauce is aiming to boost awareness of the fundraising campaign and encourage people to take part in the initiative as well as promote its ongoing partnership with the charity.

HP Sauce will be launching its campaign in mid-October, with 2 million specially branded Movember bottles, complete with the campaign’s signature moustache and sketch of last year’s Mo Grower competition winner – Dave Wardope, from Carlisle.

Dave Wardope commented: “I cannot wait to see my face on HP bottles across the UK in support of Movember. The HP Movember competitions are a lot of fun and a great way of doing good for fellow mo-bros. I aim to grow an even longer mo this year and do my bit to support men’s health.”

Working with radio partner Bauer, the campaign is kicking off on Absolute, Magic and Kiss FM, to ensure as many Mo Bros and Mo Sistas get involved as possible.

With £5,000 worth of donations, social media will also play a part via the HP Sauce Facebook page with weekly competitions and prizes. ‘Mo Bros’ will be encouraged to enter to win a personalised bottle by submitting photos in response to tasks – this time with the help of Mo Sistas too.

Each weekly winner will then be entered into the final public vote to scoop the Golden Mo prize. The overall winner will also pick up a Golden HP Sauce bottle and HP will donate £1,000 to their Mo Fund.

Umme Ali, assistant brand manager for HP Sauce, commented: “HP Sauce is proud to partner with Movember again this year and pleased to raise awareness about such a worthy cause through our channels. We thank mo-bros like, Dave for supporting us and hope to see the number of mo-growers climb even more. We believe that our campaign will bring attention to men’s health issues and therefore, invite you all to become Mo Bros and Mo Sistas this Movember.”

0800 528 5757

www.heinz.co.uk

Keywords: Heinz, HP Sauce




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