Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: AG Barr revamps Rockstar

16 October, 2015

AG Barr is aiming to send sales of Rockstar Original soaring with a pack redesign and a reformulation of its taste.

“The new design will draw consumers’ attention to the energy fixture and we expect demand to be high,” says Adrian Troy, head of marketing for AG Barr. “The new can also references that Rockstar Original has a new, superior taste which will drive trial.”

“The reformulated Rockstar product out-performed competitor Original flavoured products in independent taste tests with more shoppers saying they would buy it.

“Energy shoppers love to try new products and Rockstar has a proven history of delivering great flavours. With its new eye-catching packaging driving footfall and the reformulated taste delivering repeat purchases, retailers should stock up to prepare for the surge in demand.”

Rockstar Original is available in 500ml big can plain and 99p price-marked packs in outers of 500ml x 12.

01204 664295

Keywords: AG Barr, Rockstar

My Account

You are not logged in.
  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 2 December 2019
RegionDieselLPGSuper ULUL
East Midlands129.9982.90139.43126.05
North East128.54136.77124.41
North West129.2561.90138.14125.60
Northern Ireland127.29130.90123.52
South East131.0865.90138.76126.97
South West129.90137.19125.67
West Midlands129.85138.70125.98
Yorkshire & Humber129.2763.90138.21125.38

Most read

Following a deal agreed with Harvest Energy, do you think it will be good to see the Total brand returning to UK forecourts?

Digital Edition