Forecourt Trader - 30 years at the heart of the fuel retailing community

Absolut-ly better bottle

04 November, 2015
Page 49 

Absolut vodka has been relaunched with a stronger bottle shape, an updated two-line logo, a redesigned medallion and reduced glass weight. In addition, there is a new 'brand signifier' on the back of the bottle in the form of a bold 'A' as shorthand for the Absolut brand.

Support for the vodka comes from a new Taste Perfection platform to celebrate classic cocktails.

Adam Boita, head of marketing at Pernod Ricard, says: "Classic cocktails dominate the top 10 cocktails in the UK and we're seeing an exciting revivalist trend where the future of cocktails lies in the past. Fifty-three per cent of frequent cocktail drinkers bought a cocktail in the last week and 50% experiment with variations on the cocktails that they like (CGA Cocktail Report)."

020 8538 4484

www.pernod-ricard-uk.com





  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 10 September 2018
RegionDieselLPGSuper ULUL
East134.6369.90141.35131.64
East Midlands133.97143.95130.99
London134.3864.90142.36131.76
North East133.47143.65130.41
North West134.04140.97130.80
Northern Ireland132.83136.90130.30
Scotland134.18139.12131.04
South East134.8464.90142.44132.11
South West134.4366.90140.71131.59
Wales134.01138.06130.94
West Midlands133.4569.90142.91130.79
Yorkshire & Humber133.2855.20142.31130.51

Most read

Are you concerned about any potential negative impact of the 'mega' mergers between MFG and MRH; and Sainsbury's and Asda?

Calendar

See all events