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Absolut-ly better bottle

04 November, 2015
Page 49 

Absolut vodka has been relaunched with a stronger bottle shape, an updated two-line logo, a redesigned medallion and reduced glass weight. In addition, there is a new 'brand signifier' on the back of the bottle in the form of a bold 'A' as shorthand for the Absolut brand.

Support for the vodka comes from a new Taste Perfection platform to celebrate classic cocktails.

Adam Boita, head of marketing at Pernod Ricard, says: "Classic cocktails dominate the top 10 cocktails in the UK and we're seeing an exciting revivalist trend where the future of cocktails lies in the past. Fifty-three per cent of frequent cocktail drinkers bought a cocktail in the last week and 50% experiment with variations on the cocktails that they like (CGA Cocktail Report)."

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Weekly retail fuel prices: 22 April 2019
RegionDieselLPGSuper ULUL
East Midlands132.86137.09126.21
North East131.78134.50125.79
North West132.42136.29125.88
Northern Ireland130.30133.18124.00
South East133.78139.62127.48
South West133.17138.78126.51
West Midlands132.61139.12126.38
Yorkshire & Humber132.13137.49125.86

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