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Absolut-ly better bottle

04 November, 2015
Page 49 

Absolut vodka has been relaunched with a stronger bottle shape, an updated two-line logo, a redesigned medallion and reduced glass weight. In addition, there is a new 'brand signifier' on the back of the bottle in the form of a bold 'A' as shorthand for the Absolut brand.

Support for the vodka comes from a new Taste Perfection platform to celebrate classic cocktails.

Adam Boita, head of marketing at Pernod Ricard, says: "Classic cocktails dominate the top 10 cocktails in the UK and we're seeing an exciting revivalist trend where the future of cocktails lies in the past. Fifty-three per cent of frequent cocktail drinkers bought a cocktail in the last week and 50% experiment with variations on the cocktails that they like (CGA Cocktail Report)."

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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