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Absolut-ly better bottle

04 November, 2015
Page 49 

Absolut vodka has been relaunched with a stronger bottle shape, an updated two-line logo, a redesigned medallion and reduced glass weight. In addition, there is a new 'brand signifier' on the back of the bottle in the form of a bold 'A' as shorthand for the Absolut brand.

Support for the vodka comes from a new Taste Perfection platform to celebrate classic cocktails.

Adam Boita, head of marketing at Pernod Ricard, says: "Classic cocktails dominate the top 10 cocktails in the UK and we're seeing an exciting revivalist trend where the future of cocktails lies in the past. Fifty-three per cent of frequent cocktail drinkers bought a cocktail in the last week and 50% experiment with variations on the cocktails that they like (CGA Cocktail Report)."

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Weekly retail fuel prices: 10 September 2018
RegionDieselLPGSuper ULUL
East Midlands133.97143.95130.99
North East133.47143.65130.41
North West134.04140.97130.80
Northern Ireland132.83136.90130.30
South East134.8464.90142.44132.11
South West134.4366.90140.71131.59
West Midlands133.4569.90142.91130.79
Yorkshire & Humber133.2855.20142.31130.51

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