Forecourt Trader - 30 years at the heart of the fuel retailing community

Absolut-ly better bottle

04 November, 2015
Page 49 

Absolut vodka has been relaunched with a stronger bottle shape, an updated two-line logo, a redesigned medallion and reduced glass weight. In addition, there is a new 'brand signifier' on the back of the bottle in the form of a bold 'A' as shorthand for the Absolut brand.

Support for the vodka comes from a new Taste Perfection platform to celebrate classic cocktails.

Adam Boita, head of marketing at Pernod Ricard, says: "Classic cocktails dominate the top 10 cocktails in the UK and we're seeing an exciting revivalist trend where the future of cocktails lies in the past. Fifty-three per cent of frequent cocktail drinkers bought a cocktail in the last week and 50% experiment with variations on the cocktails that they like (CGA Cocktail Report)."

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Weekly retail fuel prices: 4 November 2019
RegionDieselLPGSuper ULUL
East Midlands130.73139.73126.64
North East129.5562.90137.10125.31
North West129.9963.90138.40126.48
Northern Ireland128.05133.57124.33
South East131.4566.90139.66127.42
South West130.7674.90137.94126.68
West Midlands130.4059.90137.63126.57
Yorkshire & Humber130.02139.47126.29

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