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product news: Red Bull launches new campaign

27 November, 2015

Red Bull, is bringing back its cartoon advertising this Christmas with a new campaign. The advert, will be on TV, online and in cinemas, screens for six weeks.

To support the campaign that brand is targeting shoppers through a range of shopper marketing, available specifically to independent retailers and symbol stores, including free standing display units (FSDUs) and bus-stops on shelf.

With 12 million people forecast to be driving to see friends and family in the three days before Christmas, Red Bull is also highlighting Christmas specific messaging at petrol forecourts and motorway service stations, including gondola end, sidewing and FSDU features.

The brand is supporting in-store activity with OOH proximity advertising, featuring tailored messaging around key Christmas frustrations, such as getting work completed before the break or the in-laws coming to stay.

Gavin Lissimore, head of category marketing comments: “Christmas can be a busy and stressful time of year and there are many occasions where a boost of energy can help consumers power through, whether it’s for work, long drives or just making the most of the party season. We’re targeting consumers at multiple touchpoints to make Red Bull the number one choice during the festive season.”

01344 418396

www.redbull.co.uk

Keywords: Red Bull




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