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product news: Lights by Tena bridges gap

27 November, 2015

A new Lights by Tena Ultra Towel has been introduced to bridge a gap in the bladder weakness category.

To help facilitate the trade-up between Lights by Tena and Tena Lady, the new Lights by Tena Ultra Towel meets the needs of Lights by Tena shoppers who require heavier absorption for light bladder weakness.

Specifically designed for the one in two women in the UK that experience light bladder weakness, the new Lights by Tena Ultra Towel bridges the gap between the Lights by Tena Long Liner and the smallest product in the Tena Lady range.

Combining a quick dry core with the extra security of Ultra Towel protection, Lights by Tena Ultra Towels offers shoppers greater absorbency than regular Lights by Tena liners without needing to compromise on discretion.

“This latest innovation addresses requirements of Lights by Tena consumers who are looking for a bit of extra protection without needing to compromise on discretion,” says Lights by Tena brand manager Anna McCrory.

“With one in two women in the UK experiencing light bladder weakness, Lights by Tena Ultra Towels keep women twice as dry as Normal Ultra Towels – so there really is no better protection against light bladder weakness.”

Keywords: Lights by Tena

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Weekly retail fuel prices: 23 March 2020
RegionDieselLPGSuper ULUL
East Midlands123.11133.47120.13
North East121.10133.70118.76
North West121.7164.40131.91118.92
Northern Ireland118.34126.40116.15
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