Forecourt Trader - 30 years at the heart of the fuel retailing community

Baileys by the till

30 November, 2015
Page 42 

Baileys is being backed by a £4.3m campaign to drive mass consumer awareness of the product throughout the key seasonal sales period.

The 'It's not Christmas without You' campaign running now encompasses TV, out-of-home, PR and social media activity, as well as a number of sampling events.

As part of a wider campaign to support retailers, there's a new counter top unit (CTU) and pos highlighting the 'Baileys with coffee' serve. The CTU for 20cl Baileys Original is ideal placed next to the till to maximise impulse purchases. In addition to Bailey's Original, available in 1ltr, 70cl, 35cl, 20cl, and 5cl SKUs, the limited-edition gold 50cl Baileys Chocolat Luxe bottle, which includes Belgian chocolate, is available for the festive period.

020 8978 6000

www.diageo.com





  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 10 December 2018
RegionDieselLPGSuper ULUL
East132.41131.92122.99
East Midlands131.66133.08122.31
London132.2955.90132.67122.45
North East131.02133.24120.36
North West131.66130.27121.42
Northern Ireland129.6972.90134.65121.32
Scotland131.73131.43121.43
South East132.6863.90133.14123.11
South West132.1667.90131.56122.81
Wales131.24132.97121.42
West Midlands131.34133.10121.95
Yorkshire & Humber131.2469.90131.77121.51

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