Forecourt Trader - 30 years at the heart of the fuel retailing community

Baileys by the till

30 November, 2015
Page 42 

Baileys is being backed by a £4.3m campaign to drive mass consumer awareness of the product throughout the key seasonal sales period.

The 'It's not Christmas without You' campaign running now encompasses TV, out-of-home, PR and social media activity, as well as a number of sampling events.

As part of a wider campaign to support retailers, there's a new counter top unit (CTU) and pos highlighting the 'Baileys with coffee' serve. The CTU for 20cl Baileys Original is ideal placed next to the till to maximise impulse purchases. In addition to Bailey's Original, available in 1ltr, 70cl, 35cl, 20cl, and 5cl SKUs, the limited-edition gold 50cl Baileys Chocolat Luxe bottle, which includes Belgian chocolate, is available for the festive period.

020 8978 6000

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Weekly retail fuel prices: 20 May 2019
RegionDieselLPGSuper ULUL
East Midlands135.28141.26129.82
North East134.06140.71129.20
North West134.87139.96129.27
Northern Ireland131.95135.90127.71
South East135.9463.57142.34130.70
South West135.01139.53129.65
West Midlands134.83141.89129.64
Yorkshire & Humber134.1257.70141.27129.10

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