Forecourt Trader - 30 years at the heart of the fuel retailing community

Festive presence

30 November, 2015
Page 42 

Red Bull has brought back its classic cartoon advertising this Christmas with a new campaign supported by forecourt-specific pos including gondola-end signage and free-standing display units. Forecourts are particularly important to the energy drink brand as apparently 12m of us drive to see friends and family in the three days running up to Christmas.

Red Bull says it is therefore targeting consumers at multiple touchpoints to make it the number one choice during the festive season.

The new ad on TV, online and in cinemas will be seen by 78% of 16-34 year olds an average of 4.3 times during the campaign.

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