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product news: Volvic unleashes Star Wars collectables

04 December, 2015

Volvic, in collaboration with Disney UK, has created a range of Star Wars branded collectable, limited-edition natural mineral water bottles designed with Star Wars characters.

The bottles are available in five characters, Chewbacca, Stormtrooper, Darth Vader, C-3PO and Boba Fett, and have been launched ahead of the release of the new film Star Wars: The Force Awakens in UK cinemas on December 17th.

Volvic will bring the campaign to life in more than 2,000 stores with life size bottle stands designed like Star Wars characters and a suite of Star Wars display units.

Adrienne Toner, Volvic brand manager says: “We are really excited to launch our collectable limited edition bottles of Volvic water featuring Star Wars characters. This is the first time we have launched character designed bottles in the UK, and we believe they are great for encouraging families to drink more water.”

Marianthi O’Dwyer, vice president FMCG licensing sales EMEA, comments: “We know parents can find it a challenge to ensure their children are getting enough water each day, and children often pick food and drink with their favourite characters on, so these Volvic Star Wars bottles offer parents a fun and simple option.”

0800 279 8882

www.danone.co.uk

Keywords: Volvic, Danone, Star Wars




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