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product news: Vivid invests £4m in vaping adverts

04 December, 2015

Vivid Vapours has announced a £4m investment in an advertising campaign to drive awareness of the brand’s new vaping technology.

The multi-media advertising runs for the whole of December and comprises TV, digital and outdoor.

Nicocigs managing director Nikhil Nathwani says: “We are committed to the growth of the brand by consistently investing in the Vivid technology and marketing. The launch of this high-profile, heavyweight nationwide four-week campaign will give a significant boost to the brand’s awareness among our target market of 25-39 year old vapers and current smokers.

“We are confident that this record- breaking spend will drive Vivid sales in December and into 2016 and we urge the trade to stock up to meet demand.”

0121 382 2285

Keywords: Vivid Vapours, vaping

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Weekly retail fuel prices: 10 December 2018
RegionDieselLPGSuper ULUL
East Midlands131.66133.08122.31
North East131.02133.24120.36
North West131.66130.27121.42
Northern Ireland129.6972.90134.65121.32
South East132.6863.90133.14123.11
South West132.1667.90131.56122.81
West Midlands131.34133.10121.95
Yorkshire & Humber131.2469.90131.77121.51

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