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product news: Vivid invests £4m in vaping adverts

04 December, 2015

Vivid Vapours has announced a £4m investment in an advertising campaign to drive awareness of the brand’s new vaping technology.

The multi-media advertising runs for the whole of December and comprises TV, digital and outdoor.

Nicocigs managing director Nikhil Nathwani says: “We are committed to the growth of the brand by consistently investing in the Vivid technology and marketing. The launch of this high-profile, heavyweight nationwide four-week campaign will give a significant boost to the brand’s awareness among our target market of 25-39 year old vapers and current smokers.

“We are confident that this record- breaking spend will drive Vivid sales in December and into 2016 and we urge the trade to stock up to meet demand.”

0121 382 2285

Keywords: Vivid Vapours, vaping

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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