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product news: Seasonal advertising for Irn-Bru

04 December, 2015

AG Barr is aiming to drive more seasonal demand for Irn-Bru with the launch of Jumper, its first new Christmas advert in nine years.

Jumper’ celebrates the gift of giving, with an Irn-Bru twist, and is the fourth advert in the ‘Gets You Through’ campaign.

It features a keen granny gifting her grandson a homemade treat – a hand-knitted mountain scene Christmas jumper. Unfortunately, the design is eye-catching for all the wrong reasons. But thankfully, he has a can of Irn-Bru to get him through what could have been an awkward family moment on Christmas Day.

The ad is now available to view on official Irn-Bru social channels and irn-bru.co.uk and is the third from the ‘Gets You Through’ campaign to be released this year, following the ‘Train’ and ‘Get a Grip’ ads this summer.

AG Barr head of marketing Adrian Troy says: “Christmas is a time for giving, and this year our granny might have given a little too much. However it’s the thought that counts and as always, Irn-Bru is on hand to get people through all kinds of difficult situations – even at Christmas.”

01204 664295

www.agbarr.co.uk

Keywords: AG Barr, Irn-Bru




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