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product news: New pack joins Burton's range

04 December, 2015

Cadbury Creme Egg Biscuits are set to return with a new £1 price-marked pack (PMP) in 2016.

Cadbury Creme Egg Biscuits will be available in the traditional six-pack format with an RRP of £1, but will be joined by a new £1 PMP 6-pack, available from 1 January 2016 until Easter Monday (28 March).

Both SKUs are available in shelf-ready packaging of 12.

The 2016 launch will be supported by in-store activation and full POS kit such as FSDU shippers, shelf-barkers and posters to entice and attract shoppers.

“Customers have really taken to the delicious combination of Cadbury Creme Egg and biscuit, and with the introduction of a new £1 PMP, we’re sure demand will be high among shoppers looking for a ‘treatier’ biscuit to enjoy at Easter, at an affordable price point,” says David Costello, head of customer category management at Burton’s Biscuit Company.

0330 6600 196

www.burtonsbiscuits.com





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