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product news: New pack joins Burton's range

04 December, 2015

Cadbury Creme Egg Biscuits are set to return with a new £1 price-marked pack (PMP) in 2016.

Cadbury Creme Egg Biscuits will be available in the traditional six-pack format with an RRP of £1, but will be joined by a new £1 PMP 6-pack, available from 1 January 2016 until Easter Monday (28 March).

Both SKUs are available in shelf-ready packaging of 12.

The 2016 launch will be supported by in-store activation and full POS kit such as FSDU shippers, shelf-barkers and posters to entice and attract shoppers.

“Customers have really taken to the delicious combination of Cadbury Creme Egg and biscuit, and with the introduction of a new £1 PMP, we’re sure demand will be high among shoppers looking for a ‘treatier’ biscuit to enjoy at Easter, at an affordable price point,” says David Costello, head of customer category management at Burton’s Biscuit Company.

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Weekly retail fuel prices: 2 September 2019
RegionDieselLPGSuper ULUL
East Midlands132.1271.23141.73128.82
North East130.66140.60128.17
North West131.39140.18128.47
Northern Ireland129.03134.10126.35
South East132.7358.90141.28129.68
South West131.9563.90140.12128.70
West Midlands131.6066.90140.32129.05
Yorkshire & Humber131.2384.90140.57128.52

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