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product news: AG Barr unveils new look for Irn-Bru

11 December, 2015

Irn-Bru has unveiled a new look which will take effect from March 2016.

Looking to its past to strengthen the future, Irn-Bru’s new designs reflect the brand’s most iconic symbol – the Girder – but with an up-to-date, modern twist.

The original strongman, Adam Brown, will appear as will the blue and orange colours.

Adrian Troy, head of marketing at Irn-Bru says: “Girders are such a strong part of our heritage, we knew we had to have them front and centre on our packs. The new designs really modernise Irn-Bru but stays true to our roots – Irn-Bru is a brand built on strength and power. The packaging is iconic and stands out and ensures Irn-Bru’s position as Original and Best. We love the new look and we’re excited to see them in stores.”

The new cans and bottles will be available to purchase in March 2016.

01204 664295

www.agbarr.co.uk

Keywords: AG Barr, Irn-Bru




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